Entries in Digital Culture (59)
Create your own reputation

There has been a great deal of discussion recently about the many new ways in which aspiring cultural creators can find audiences and also make a living in in the notoriously challenging fields of film and television. "Here is the new way: filmmakers doing it themselves — paying for their own distribution, marketing films through social networking sites and Twitter blasts, putting their work up free on the Web to build a reputation, cozying up to concierges at luxury hotels in film festival cities to get them to whisper into the right ears." Michael Cieply The animation film KHODA by Reza Dolatabadi, below is an excellent example of this new approach to creation and distribution.
My graduation film Khoda.
Pause this film and you will see a painting. This idea inspired Reza Dolatabadi to make Khoda. Over 6000 paintings were painstakingly produced during two years to create a five minute film.
A Review of Screen Media Arts: An Introduction to Concepts and Practices

Screen Media Arts by Hart Cohen, Juan Salazar and Iqbal Barkat is a superb book designed to be used in introductory and advanced university classes that study both traditional and digital media. The book comes with a DVD which adds not only resources to the book, but moves the book beyond the conventional boundaries of text and paper. The Australian Publishers Association has short listed the book for a major award.
The book examines areas like the relationships among photographs, images and the transformation of images into data and information. The range is broad, from Roland Barthes to Marshall McLuhan to animation, documentary cinema, narrative cinema with an excellent chapter on experimental film; in each instance there is depth and intellectual rigour. For example, Chapter Two, which deals with Narrative Forms and Screen Media Arts, introduces the typology of Valdimir Propp alongside a discussion of the linguist Roman Jakobson and the anthropologist, Claude Levi-Strauss.
The interconnections here are important and often not recognized by modern day scholars in film. The efforts in the 1970's to develop a semiotics of the cinema, led in large measure by the research and writings of Christian Metz, were profoundly influenced by linguistics. [Jakobson](http://en.wikipedia.org/wiki/Roman_Jakobson), whose work was in phonetics, was very interested in typologies because systems of classification make it possible to describe complex systems in a fundamentally simple way. Levi-Strauss was deeply influenced by this, and his early work builds on Jakobson's insights. Metz tries to redefine the relationships between language and film and searches for a systemic way of explaining how meaning comes to be organized in specific patterns, particularly in narrative film. However, he doesn’t adequately define the nature of the filmic system and ends up suggesting the presence of grammar-like processes that determine film’s signifying properties. Chapter Two grapples with these issues and includes a number of questions that should push students to investigate this important history in much greater detail.
One of the key claims in the book is that 'digitisation' expands the potential for story-telling in the cinema. Although I agree that interactive tools and virtual worlds have had a transformative effect on the nature of images, I am not altogether sure that audience participation also transforms the rules of narrative. The best place to examine this claim would be through a systematic examination of YouTube which is referenced in the book more as a resource than as an object of study. Chapter 16, which deals with Social Media, engages with the plethora of media but creates an inventory rather than connecting social media more fully and richly to questions of narrative. At the same time, Chapter Four, which is one of the best chapters in the book, engages in a profound manner with the shifting space of audience concerns and interests.
Part Two, which is made up of five chapters, deals with a variety of technical issues around production, legal constraints in filmmaking, directing and editing. These chapters will be useful for practitioners. Editing is seen through the theories of Sergei Eisenstein. The notion that the combination of a number of shots (sometimes just two) will produce an “idea” is based on Eisenstein’s overall premise that a universal visual competence governs the ways in which pictorial languages are understood and also the ways in which the specific properties of communication of a given shot are created, recognized and perceived. This fits in with Eisenstein’s emphasis which is drawn in a mechanical way from behavioural ([Pavlovian](http://en.wikipedia.org/wiki/Ivan_Pavlov)) psychology. The Chapter on editing needed to examine this debate in greater detail and relate its presumptions back to the earlier chapters on narrative.
The last chapter of the book explores the present and future in screen media and has some excellent examples of media that are pushing the accepted boundaries both at the level of production and with respect to narrative structures and orientation.
Screen Media Arts stands out among the vast number of introductory texts available on the market!
UP

UP the new 3D animation from Pixar is at one and the same time a simple and beautiful love story and an exploration of the medium of animation. 3D is used here not as an effect but as an enhancement, a way of transforming the artifice and artificiality of animation into a narrative of an old man's love of his deceased wife. The old man struggles with modernity, with change and with urbanization. His search for a lost Eden is really a search for his lost childhood. In fact the film is about the symbols and objects that make up and give meaning to life at any age. Well worth a visit to the theater.
TED, Long Beach DAY ONE

February 4, 2009
TED meetings are always incredible, but after a day and a bit, I am amazed at the richness and strength, the depth and breadth of the presentations. The other side of TED is defined by the people you meet who to varying degrees have either had a powerful influence on our society or who are about to have that influence. Take the example of Blake Mycoskie who is the CEO and founder of TOMS Shoes. Every pair of shoes that Mycoskie sells in North America triggers the company into giving a pair of shoes away to people in need in developing countries. So far, tens of thousands of shoes have been donated to needy people around the world. Blake is a wonderful and humble individual.
John Breen is the founder of Free Rice which is a web site where you can purchase grains of rice that are then given to the hungry in Africa, Latin America and Asia. Steve Glenn builds modular houses where every part of the house contributes to sustainable practices, reduction of energy consumption and the wise use of water. Carolyn Porco leads the Cassini Imaging Team, which is charting Saturn and its moons and has discovered enough basic building blocks of life on one of the moons that will lead to a transformation of our relationship to our own solar system. Juliana Ferreira fights the illegal trade of wildlife in Brazil, which is an uphill battle to save many species from extinction. Sean Gourley has developed a model that begins to explain the most important patterns of modern warfare. The model will enable researchers to better understand the structures and outcomes of particular kinds of warfare in the 21st century. Katrin Verclass from Mobileactive.org described the extraordinary use of cell phones as devices for change through the use of new modalities of interaction and clustering.
Juliana Rotich explained how cell phones are being used for citizen journalism in places like Kenya. More information on this project can be found at the USHAHIDI web site.
Juan Enriquez discussed the intensity and dangers of the present economic crisis in order to build an argument for innovation and invention and then said, “You manage crisis by using it to keep an eye on the future.” He reported on the extraordinary advances in the use of stem cells and suggested that humans were moving onto the next stage of evolution. P.W. Singer gave a brilliant lecture on the reshaping of war through the use of machines and what that portends from an ethical as well strategic perspective. What happens when soldiers use the images from drones to make life and death decisions without ever seeing the real impact of what they have done? David Hansen has developed a robotic face that is so life-like it is able to respond to your smiles and frowns. Bill Gates talked about malaria and his foundation and the fight against disease in Africa.
Tim Berners-Lee made a plea for a new Web that would tag data so that searches would yield information more directly linked in a meaningful way to the subjects being researched. Al Gore presented more information on the decline of the Arctic and Antarctic as signs that we still have not understood the implications and effects of global warming and environmental destruction. Nandan Nilekani who co-founded Infosys which is one of India’s leading information technology companies talked about his next project which is to re-imagine India in the 21st Century. He made an interesting observation that 8 million mobile phones are sold every month in India and that over the next thirty years India will demographically speaking be one of the youngest countries in the world. Ray Anderson, the founder of Interface made an impassioned plea for new sustainable practices on the part of industry. “Our promise is to eliminate any negative impact our company may have on the environment by the year 2020.”
Jake Eberts introduced a film entitled Oceans, which simply put will change our view of animal life underwater. The extract he showed was breathtaking. In between all of this were a series of performances from a Gamelan group combined with the dance troupe ArcheDream that was breathtaking and a performance by Naturally 7 a rock group that generates its instrumentation without instruments just using their mouths to make the sounds we would normally associate with everything from drums to guitars. Regina Spektor finished off the day with an amazing series of beautifully crafted songs.
All this in one day…